I manage Google Ads, ChatGPT Ads and Microsoft Ads campaigns for local service businesses, local stores and online stores, and run detailed audits of ad accounts and tracking.
First I set up website analytics and tracking for every call, form and sale, including server-side and API connections that send data from your CRM or online store straight to the ad platforms. Then I build campaigns around your goals, on one platform or several. You see exactly which ads bring in customers and which ones just spend money.
Example ads & tracking audit. A few typical findings; a full audit goes much deeper, with a prioritized action plan.
In many accounts I review, phone calls and form leads aren't counted correctly. When Google can't see which clicks become customers, it can't find you more of them.
"The phone rings, but I don't know if it's the ads."
Without call tracking, your best leads never show up in Google Ads, and campaigns get cut when they should be scaled.
Calls invisible to Google"My agency sends reports I can't read."
Clicks and impressions don't pay the bills. You should see cost per lead, calls, sales and return on ad spend in plain numbers.
No cost per lead"We spend more every month, results stay flat."
Usually it's broken conversions, a messy structure, or budget stuck on searches and products that never pay off. All of it can be fixed.
Budget on the wrong searchesThis is what I set up for every client, on every ad platform. Once each call, form and sale flows back into Google Ads, Microsoft Ads and ChatGPT Ads, bidding optimizes for real customers instead of clicks.
Start with a one-time project or go straight to monthly management. Prices below are starting points; your exact fixed quote follows the free initial audit. The free initial audit is a quick outside-in check that needs no account access. The Deep-Dive Audit is the full, line-by-line review inside your accounts, with a written plan.
from $500
A complete, line-by-line review of your ad accounts (Google Ads, Microsoft Ads or ChatGPT Ads) and tracking, with a prioritized plan you can hand to anyone.
Best if you manage ads in-house and want an expert second opinion.
Ads & tracking audit in detailfrom $700
Everything connected and counted correctly, so every lead and sale is tied back to the ad that produced it.
Best before launching ads, or when your data doesn't add up.
Conversion & analytics tracking in detailfrom $900/month
I do the work myself, every month. No junior account managers and no handoffs.
Deep-Dive Audit + Measurement Setup for $1,000 (save $200). Best if you run ads in-house and want them diagnosed and measured properly.
Ask about itChatGPT now shows ads below relevant answers, clearly labeled as sponsored. I set them up for you with the same tracking I use on Google and Microsoft.
Illustration. The actual ad layout in ChatGPT may differ.
From +$350/mo as an add-on to Google Ads or Microsoft Ads management, or ChatGPT Ads on its own with a fixed quote after the free initial audit.
Ask about ChatGPT AdsA hardware store paid for Google Ads but couldn't tell if the ads brought anyone in. Here's what changed after the tracking was fixed.
Figures from Google Ads, Jan–Sep 2026 vs. Jan–Sep 2025, with ad spend up about 50%. Sources and details in the full case study.
I take on a small number of clients at a time, so each account gets real attention.
Every call, booking and form is traced back to the search that brought it in, and your budget goes where the booked jobs come from.
Google Ads for home services, in detailCalls, directions and store visits are tracked, and campaigns reach people within driving distance of your store.
See the hardware store case study →Every product view, add to cart and purchase is measured with real revenue, so you see which products make money after ad costs.
Google Ads for e-commerce, in detailI've spent more than 8 years in paid search, managing campaigns for businesses in the US, Canada and Europe, from local service companies to online stores. I'm Google Ads certified through Google Skillshop and keep my certifications current. Today I run Google Ads, Microsoft Ads and the newest channel, ChatGPT Ads.
I handle every step myself, from understanding your business to reporting the results. Nothing gets passed to a junior account manager or lost between departments, and changes happen quickly because the person you talk to is the person doing the work.
Ad accounts on every platform, analytics and call tracking are created in your name. If we ever part ways, you keep all of it.
Your card is on your Google, Microsoft or ChatGPT Ads account. I never mark up or handle your advertising budget.
A 3-month start so the work has time to show results, then month to month.
Can't find your answer? Send me a message and I'll reply within one business day.
A quick outside-in check of your website and ads. No logins or account access needed:
You get a short written summary of what I found and what I'd fix first, plus a fixed-price quote if you'd like help fixing it. No obligation, and the findings are yours to keep either way.
Anything that needs a look inside your accounts, like campaign settings, wasted spend or how conversions are set up, is the paid Deep-Dive Audit. I'll always tell you up front which one you're getting.
Starting prices: Deep-Dive Audit from $500, Measurement Setup from $700, or both as a combo for $1,000. Monthly Google Ads management starts at $900 a month, with Microsoft Ads available as an add-on from $250 a month and ChatGPT Ads as an add-on from $350 a month. Either one can also run on its own. Your exact fixed quote follows the free initial audit.
Management includes tracking setup, campaign build and ad copy, with no separate setup fee. If you start monthly management within 30 days of a paid Deep-Dive Audit, the $500 audit fee is credited toward your first month. No hidden fees, and your ad spend is always paid directly to the ad platform: Google, Microsoft or OpenAI.
It depends on your market and how much a customer is worth to you. For most local service businesses, around $1,500–2,000 a month in ad spend is where results become reliably measurable. We'll set a realistic number together.
Tracking fixes show up right away in your data. Campaign performance usually takes 4–8 weeks to settle as Google learns from the conversions we're now measuring correctly.
AI helps me analyze data faster, test more ad variations and automate routine reporting. Strategy and every change to your account are decided and reviewed by me.
I also stay on top of the AI features Google keeps adding to Google Ads, such as AI Max for Search, Performance Max and Smart Bidding, and of new AI tools for marketing. Your campaigns use the latest tools that actually improve results, and skip the ones that are just hype.
Yes. Microsoft Ads shows your ads on Bing, Yahoo, DuckDuckGo and Microsoft Copilot, often at a lower cost per click than Google. I set up tracking from scratch with the UET tag, including calls, forms, button clicks and purchases, then build campaigns adjusted for Bing's audience rather than a blind copy of your Google Ads.
Many businesses add it once Google Ads is running well. It's a simple way to reach more customers with the same tracking and reporting.
Yes. ChatGPT Ads is OpenAI's new ad platform. Ads appear below relevant ChatGPT answers, clearly labeled as sponsored, and are matched to what the person is asking about. I handle everything from scratch: creating the account in your name, setting up conversion tracking with OpenAI's pixel and Conversions API, writing the ads, launching campaigns and optimizing them every week.
It's available as an add-on to Google Ads or Microsoft Ads management from $350 a month, or on its own with a fixed quote after the free initial audit.
Yes. I'm based in Attleboro, between Boston and Providence, and work with businesses in North Attleborough, Mansfield, Foxborough, Norton, Plainville, Wrentham, Seekonk, Rehoboth and Taunton, and across the line in Providence, Pawtucket, Cumberland and East Providence, RI. I also manage accounts for businesses across New England and the rest of the US. Everything is done remotely, and calls are scheduled at times that suit you.
Yes. I start with an audit, keep what works, fix the tracking and restructure the rest step by step, so performance doesn't drop during the handover.
Already running ads and not happy with the results? Just getting started, or curious about ChatGPT Ads? Tell me about your business and I'll send you a free initial audit and a clear, fixed-price quote.
Takes about a minute. No obligation.
I'll review your website and reply within one business day with next steps for your free initial audit and quote.